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About us - Knowify
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About Knowify

Transforming trade contractor businesses, one job at a time

At Knowify, we believe trade contractor businesses are the backbone of our communities. They create jobs, spark innovation, and give character to neighborhoods—all while being run by real people with big ambitions. That’s why we’ve made it our mission to make running these businesses easier, more efficient, and more professional.

Built for the Trades
For far too long, trade contractors—especially subcontractors—have been overlooked. Many solutions lump them in with general contractors or homebuilders, failing to meet the unique needs of their businesses. The few solutions built for trade contractors often ignored the financial side of running the business, focusing solely on operations.

Those that did offer financial tools were complicated, expensive, and built for large businesses. That’s why we created Knowify: to complement QuickBooks Online and give trade contractors a solution designed to help them focus on profitability while simplifying their operations.

Our platform empowers trade contractors to manage projects, teams, and finances—all in one place—with tools that are accessible, intuitive, and tailored to their needs.

Real people, real support

At Knowify, we know that the best technology is only as good as the people behind it. Our team is full of passionate, talented individuals who go out of their way to help our users succeed. Every person on our team is carefully chosen for their expertise, dedication, and drive to make a difference.

When you work with Knowify, you’re not just getting software—you’re gaining a partner who’s here to support you every step of the way. We’re passionate about helping trade contractors thrive, and we take pride in seeing our users grow their businesses with confidence.

Why choose Knowify?

We’re more than software—we’re a partner here to help you meet your business goals. With powerful tools for job costing, AIA billing, WIP reporting, and seamless integration with QuickBooks Online, we empower trade contractors to run their businesses efficiently and profitably.

Our platform connects the field and office, turning disjointed processes into a unified, professional operation. And because we know businesses need simplicity, we keep everything intuitive and easy to use.

Know your business, grow your business.

Meet the founders

Daniel de Roulet Jr.

Dan de Roulet Jr. co-founded Knowify in 2012, eager to help small businesses embrace technology. He made it his mission to revolutionize small-medium construction companies. “Construction businesses are insanely complex,” he says. “It’s a cruel irony that most construction workers entered the field because they hate desk work. They just want to be out swinging a hammer.” Dan hopes to minimize and simplify administrative work for construction business owners as much as possible so that they have the time and energy they need to do the work they truly love.

Marc Visent

As the co-founder and CEO of Knowify, Marc Visent manages the team and determines new strategies to move the company forward. He also plays a large role on the technical side of Knowify, supporting development and design for the product. Marc finds it deeply rewarding to see Knowify in action, and consequently, to watch the businesses of Knowify customers succeed. “We’re actually building something that helps small businesses,” he says. “When I hear one of our customers say, ‘I didn’t even know how we were managing before Knowify,’ that’s exciting. It means we achieved what we set out to.”

Know your business to grow your business

Schedule a personalized walkthrough of Knowify and start driving more profitable jobs today.