In construction, finding good people is tough. Keeping them is even harder. The best project managers, foremen, and crew members are in high demand, and turnover can disrupt every part of your business.
On a recent episode of The Cost Codes Show, Knowify CEO, Marc Visent, shared some experienced-backed tips for retaining top talent. Retention isn’t about perks or slogans; it’s about setting clear expectations and creating an environment where people understand the “why” behind what they do.
In hiring, many companies oversell the role. They talk up the positives but skip over the tough parts. That might get someone in the door, but it rarely keeps them there.
In software, the Knowify team found that being transparent about challenges during hiring leads to better retention. They explain the pace, the learning curve, and the uncertainty that comes with innovation.
Contractors can do the same. Be upfront about what the work is really like… Tight timelines, unpredictable weather, demanding clients. The people who stay are the ones ready for it.
When someone struggles, it’s tempting to assume they’re not the right fit. But often, the issue is process, not people. Maybe expectations weren’t clear, or they don’t yet see how their role connects to the company’s goals.
At Knowify, the leadership team focuses on diagnosing problems in communication or structure before pointing fingers. Construction leaders can apply the same thinking: if a foreman is missing deadlines, maybe the issue is scheduling, not effort.
Employees who understand where the company is headed are more likely to stay. At Knowify, everyone knows the mission: helping trade contractors run more profitable, efficient businesses.
Contractors can do the same by sharing vision and financial targets in plain language. Let the crew know how winning more profitable jobs or hitting certain productivity goals helps fund new equipment or steady work.
When people see how their work contributes to something bigger, they stop seeing the job as just a paycheck.
Retention isn’t just about money. It’s about building a culture where people feel trusted and informed. When you lead with transparency, you reduce turnover and you build a team that wants to grow with your business.
