Compares win rate to the margin on jobs you've won. Helps you see whether you're closing the most profitable work or just the easiest to get.
Using my Knowify data, look at our recent bids and won jobs. What types of work are we winning most often? And when I look at the jobs we’ve won, what are the margins like? Are we winning work that’s actually profitable, or are we chasing volume? Help me think about where to focus our sales energy.